Objectives: The objective of the event "E-commerce Practices in Nepal by Daraz" was to provide students of BBA and BHM with a better understanding of the e-commerce industry, the operations of Daraz, and the power of partnership marketing. The event aimed to provide a platform for the students to interact with Mr. Amul Baidya, the senior partnership and activation manager of Daraz, and learn about the successful business practices of Daraz.
Learning: The event provided students with valuable insights into the e-commerce industry and the operations of Daraz. Mr. Amul Baidya's presentation on partnership marketing was insightful, as it explained how two or more firms can collaborate to achieve their business goals. Students learned about the benefits of partnership and how Daraz is collaborating with various partners to provide the best services to its customers. The presentation on the campaign mechanics used by Daraz was informative, as it helped students understand how Daraz provides products at the best prices and jaw-dropping discounts and sales.
Outcomes: The event was a huge success, as students had an opportunity to interact with Mr. Amul Baidya and his team members, who work under Daraz Pvt. Ltd. The students gained valuable knowledge about e-commerce and the operations of Daraz. The event was engaging and productive, and the students enjoyed participating in the games organized by the Daraz team. The event provided an excellent opportunity for the students to gain practical knowledge of the e-commerce industry, which will help them in their future careers. The event was an example of Shubhashree College of Management's commitment to providing students with a well-rounded education that includes both theoretical and practical knowledge.